We build brands and digital experiences that stay with people long after the first impression
( 13+ years )
working with brands like
We build brands and digital
experiences that stay with people
long after the first impression
experiences that stay with people
long after the first impression
( 13+ years ) working with brands like
VISA
Google
Peugeot
Euronews
Spotify
Adidas
BBDO
Selected projects delivered by our partners working with these brands as part of larger teams
13+
Years in branding
350+
Projects delivered
1300+
Students mentored
4000+
Members in our educational ecosystem (EYES)
Brand + Business Metrics
01
Most brand makers think in design. Most strategists think in business. We speak both languages at once. Every rebrand is tied to ROI, LTV, retention, and conversion. We measure the brand’s impact on revenue — before and after.
Proof Points →
[ 1 ]
[ 2 ]
[ 3 ]
[ 2 ]
[ 3 ]
The combination of brand + business metrics is rare in the market. Most brand makers think primarily in aesthetics.
Every case study on our website showcases not only the visual outcome, but also the business metrics behind it.
Maria has been a lecturer at the HSE School of Design since 2015, backed by 13 years of hands-on experience in commercial branding.
Every case study on our website showcases not only the visual outcome, but also the business metrics behind it.
Maria has been a lecturer at the HSE School of Design since 2015, backed by 13 years of hands-on experience in commercial branding.
See if we're fit
Future starts in Asia
02
Today, trends move from Asia to the West — not the other way around.
We’re the only agency with Asian insight built into the way we work. Through InsightCAMP, we regularly collaborate with leading studios across Korea, Japan, and Vietnam.
This gives us a 1–3 year head start on emerging trends, allowing us to bring clients ideas and solutions before they become mainstream in Europe and the US.
We’re the only agency with Asian insight built into the way we work. Through InsightCAMP, we regularly collaborate with leading studios across Korea, Japan, and Vietnam.
This gives us a 1–3 year head start on emerging trends, allowing us to bring clients ideas and solutions before they become mainstream in Europe and the US.
Proof Points →
[ 1 ]
[ 2 ]
[ 2 ]
InsightCAMP — the world’s only design camp offering direct access to leading Asian studios.
Direct relationships with Plus X in Seoul, Eat Creative in Japan, and leading Vietnamese studios.
Direct relationships with Plus X in Seoul, Eat Creative in Japan, and leading Vietnamese studios.
See if we're fit
We shape the industry
03
We don’t just build brands — we educate the next generation of brand makers through EYES, with 4,000+ graduates. The methodology we use with clients is the same one we teach: transparent, proven, and constantly evolving.
Proof Points →
[ 1 ]
[ 2 ]
[ 3 ]
[ 2 ]
[ 3 ]
4,000+ graduates of the EYES Platform
Global certifications — Adobe AATC, D&AD in progress
Maria — HSE lecturer and Netology expert
Global certifications — Adobe AATC, D&AD in progress
Maria — HSE lecturer and Netology expert
See if we're fit
Strategy Before Design
Brand + Business Metrics
01
Most brand makers think in design. Most strategists think in business. We speak both languages at once. Every rebrand is tied to ROI, LTV, retention, and conversion. We measure the brand’s impact on revenue — before and after.
Proof Points →
- The combination of brand + business metrics is rare in the market. Most brand makers think primarily in aesthetics.
- Every case study on our website showcases not only the visual outcome, but also the business metrics behind it.
- Maria has been a lecturer at the HSE School of Design since 2015, backed by 13 years of hands-on experience in commercial branding.
See if we're fit
Future starts in Asia
02
Today, trends move from Asia to the West — not the other way around. We’re the only agency with Asian insight built into the way we work. Through InsightCAMP, we regularly collaborate with leading studios across Korea, Japan, and Vietnam.
This gives us a 1–3 year head start on emerging trends, allowing us to bring clients ideas and solutions before they become mainstream in Europe and the US.
This gives us a 1–3 year head start on emerging trends, allowing us to bring clients ideas and solutions before they become mainstream in Europe and the US.
Proof Points →
- InsightCAMP — the world’s only design camp offering direct access to leading Asian studios.
- Direct relationships with Plus X in Seoul, Eat Creative in Japan, and leading Vietnamese studios.
See if we're fit
We shape the industry
03
We don’t just build brands — we educate the next generation of brand makers through EYES, with 4,000+ graduates. The methodology we use with clients is the same one we teach: transparent, proven, and constantly evolving.
Proof Points →
- 4,000+ graduates of the EYES Platform
- Global certifications — Adobe AATC, D&AD in progress
- Maria — HSE lecturer and Netology expert
See if we're fit
Strategy Before Design
Brand + Business Metrics
01
Most brand makers think in design. Most strategists think in business. We speak both languages at once. Every rebrand is tied to ROI, LTV, retention, and conversion. We measure the brand’s impact on revenue — before and after.
Proof Points →
- The combination of brand + business metrics is rare in the market. Most brand makers think primarily in aesthetics.
- Every case study on our website showcases not only the visual outcome, but also the business metrics behind it.
- Maria has been a lecturer at the HSE School of Design since 2015, backed by 13 years of hands-on experience in commercial branding.
See if we're fit
Strategy Before Design
Future starts in Asia
02
Today, trends move from Asia to the West — not the other way around. We’re the only agency with Asian insight built into the way we work. Through InsightCAMP, we regularly collaborate with leading studios across Korea, Japan, and Vietnam.
This gives us a 1–3 year head start on emerging trends, allowing us to bring clients ideas and solutions before they become mainstream in Europe and the US.
Proof Points →
- InsightCAMP — the world’s only design camp offering direct access to leading Asian studios.
- Direct relationships with Plus X in Seoul, Eat Creative in Japan, and leading Vietnamese studios.
See if we're fit
Strategy Before Design
We shape the industry
03
We don’t just build brands — we educate the next generation of brand makers through EYES, with 4,000+ graduates. The methodology we use with clients is the same one we teach: transparent, proven, and constantly evolving.
Proof Points →
- 4,000+ graduates of the EYES Platform
- Global certifications — Adobe AATC, D&AD in progress
- Maria — HSE lecturer and Netology expert
See if we're fit
Strategy Before Design
What we believe
[ 1 ]
Intelligence Over Noise
Brands don't have to shout. The strongest brands speak quietly and with confidence. We create an intelligent visual language designed for a premium audience.
[ 2 ]
Meaning Is Built
Into the System
Into the System
A brand concept isn't decoration. It's a scalable system that can shape everything—from the logo to an annual campaign.
[ 3 ]
Business Metrics Matter
Beautiful branding that doesn't drive revenue is art, not business. We measure how branding impacts ROI, LTV, retention, and long-term growth.
[ 4 ]
The Future Starts in Asia
We spot trends one to three years before they reach the mainstream because our perspective is shaped by Asia. Korea, Japan, and Vietnam are today's laboratories of tomorrow.
[ 5 ]
Exceed Expectations
Through Micro Details
Through Micro Details
Every client touchpoint is an opportunity to surprise. From the first email to the final presentation, every detail matters.
[ 6 ]
Every Brand Is a Doorway
A brand is a transition. From one world to another. From the present to the future. From ordinary to premium.
Featured works
Identity & Branding
A clinical rehabilitation center for people experiencing burnout, anxiety, depression, and emotional exhaustion. The project focuses on creating a warm, home-like environment where licensed medical and psychological care supports not only treatment, but recovery and reconnection with oneself.
Design & Packaging
A Korean men’s skincare brand inspired by ancient traditions and modern science. The project explores the legend of Dangun as a concept of transformation, strength, and renewal, translating these ideas into a contemporary brand identity and a simple, effective approach to everyday skincare.
Brand Audit
An in-depth brand diagnostic with a clear roadmap. 5–10% of the full rebrand cost, credited toward the project if commissioned within 30 days.
Includes:
Audit Brief
Visual Layer
Strategic Layer
Asian Eye (USP)
Roadmap
Presentation
Presentation
Timeline:
2–4 weeks
Most Popular
Rebrand
for Business
for Business
A complete branding engagement that combines strategy, business analytics, and design, all aligned with measurable business outcomes.
Includes:
Strategy & Analytics
Visual Identity
Brand Guidelines &
Implementation
Brand Guidelines &
Brand Guidelines &
Brand Guidelines &
Timeline:
3-6 months
Most Popular
Rebrand
for Personal
for Personal
Not superficial personal branding, but a comprehensive brand system built around your positioning, identity, and every customer touchpoint.
Includes:
Personal Brand Strategy
Visual Identity
Complete Brand Assets
(social media, presentations, documents, merchandise concepts, digital ecosystem)
Brand Implementation
Timeline:
2-4 months
What We Offer
Most Popular
Creative Campaigns
Strategy + mockups + roadmap. NO production. Execution is handled through a network of trusted partners.
Includes:
Creative Strategy
Big Idea
Key Visuals
Roadmap
Briefs for Contractors
Timeline:
4–8 weeks
Brand Care Subscriber Bonus:
Exclusive discount on 4 seasonal advertising campaigns per year
Brand Training
for Enterprise
for Enterprise
Training for in-house brand teams, drawing on Masha’s 10+ years of teaching expertise at HSE University.
3 Formats:
Workshop
3-Month Program
Annual Partnership
Brand Guidelines &
Brand Guidelines &
Timeline:
3-6 months
Brand Care / Sustainer
A monthly retainer. Not SMM, not “design at scale” — strategic brand stewardship. The equivalent of a fractional CMO.
Minimum Contract:
6 months
3 Tiers:
Small
Medium
Enterprise
Bonus:
Significant discount on 4 creative campaigns per year based on the seasonal calendar + quarterly strategy sessions.
What We Offer
Brand Audit
An in-depth brand diagnostic with a clear roadmap. 5–10% of the full rebrand cost, credited toward the project if commissioned within 30 days.
Includes:
Audit Brief
Visual Layer
Strategic Layer
Asian Eye (USP)
Roadmap
Presentation
Timeline:
2–4 weeks
Most Popular
Rebrand
for Business
for Business
A complete branding engagement that combines strategy, business analytics, and design, all aligned with measurable business outcomes.
Includes:
Strategy & Analytics
Visual Identity
Brand Guidelines & Implementation
Timeline:
3-6 months
Most Popular
Rebrand
for Personal
for Personal
Not superficial personal branding, but a comprehensive brand system built around your positioning, identity, and every customer touchpoint.
Includes:
Personal Brand Strategy
Visual Identity
Complete Brand Assets
(social media, presentations, documents, merchandise concepts, digital ecosystem)
Brand Implementation
Timeline:
2-4 months
Brand Care / Sustainer
A monthly retainer. Not SMM, not “design at scale” — strategic brand stewardship. The equivalent of a fractional CMO.
Minimum Contract:
6 months
3 Tiers:
Small
Medium
Enterprise
Bonus:
Significant discount on 4 creative campaigns per year based on the seasonal calendar + quarterly strategy sessions.
Brand Training
for Enterprise
for Enterprise
Training for in-house brand teams, drawing on Masha’s 10+ years of teaching expertise at HSE University.
3 Formats:
Workshop
3-Month Program
Annual Partnership
Brand Guidelines &
Brand Guidelines &
Timeline:
3-6 months
Most Popular
Creative Campaigns
Strategy + mockups + roadmap. NO production. Execution is handled through a network of trusted partners.
Includes:
Creative Strategy
Big Idea
Key Visuals
Roadmap
Briefs for Contractors
Timeline:
4–8 weeks
Brand Care Subscriber Bonus:
Exclusive discount on 4 seasonal advertising campaigns per year
What We Offer
Brand Audit
01
An in-depth brand diagnostic with a clear roadmap. 5–10% of the full rebrand cost, credited toward the project if commissioned within 30 days.
Includes:
Audit Brief
Visual Layer
Strategic Layer
Asian Eye (USP)
Roadmap
Presentation
Timeline:
2–4 weeks
What We Offer
Most Popular
Rebrand
for Business
for Business
02
A complete branding engagement that combines strategy, business analytics, and design, all aligned with measurable business outcomes.
Includes:
Strategy & Analytics
Visual Identity
Brand Guidelines &
Implementation
Timeline:
3-6 months
What We Offer
Most Popular
Rebrand
for Personal
for Personal
03
Not superficial personal branding, but a comprehensive brand system built around your positioning, identity, and every customer touchpoint.
Includes:
Personal Brand Strategy
Visual Identity
Complete Brand Assets
(social media, presentations, documents, merchandise concepts, digital ecosystem)
Brand Implementation
Timeline:
2-4 months
What We Offer
Brand Care / Sustainer
04
A monthly retainer. Not SMM, not “design at scale” — strategic brand stewardship. The equivalent of a fractional CMO.
Minimum Contract:
6 months
3 Tiers:
Small
Medium
Enterprise
Bonus:
Significant discount on 4 creative campaigns per year based on the seasonal calendar + quarterly strategy sessions.
What We Offer
Brand Training
for Enterprise
for Enterprise
05
Training for in-house brand teams, drawing on Masha’s 10+ years of teaching expertise at HSE University.
3 Formats:
Workshop
3-Month Program
Annual Partnership
Timeline:
3-6 months
What We Offer
Creative Campaigns
06
Strategy + mockups + roadmap. NO production. Execution is handled through a network of trusted partners.
Includes:
Creative Strategy
Big Idea
Key Visuals
Roadmap
Briefs for Contractors
Timeline:
4–8 weeks
Brand Care Subscriber Bonus:
Exclusive discount on 4 seasonal advertising campaigns per year
Most Popular
What We Offer
How we work
01
Discovery & Audit
- Deep business immersion
- Discovery calls, stakeholder questionnaire, and collaborative workshops with the client's team
- Brand audit, competitor analysis, and Asia-driven market insights
Timeline: 1–2 weeks
Deliverables: Audit Report, Strategic Roadmap, Presentation
Strategy
- Brand positioning, mission, vision
- Audience research and Customer Journey Mapping
- Tone of Voice
- Alignment with business metrics (ROI, LTV, Retention)
Timeline: 3–4 weeks
Deliverables: Strategic Brand Document (60–120 pages)
02
03
Identity
- Logo and logo system
- Color palette and typography
- Graphic language and visual principles
- Brand applications across key touchpoints
Timeline: 4–8 weeks
Deliverables: Complete Visual Identity System and Initial Brand Assets
Implementation & Handover
- Comprehensive Brand Guidelines (100–200 pages)
- Team playbooks (Tone of Voice, Visual Guidelines, Templates)
- Brand handover and team training
- 3-, 6-, and 12-month implementation roadmap
Timeline: 2–4 weeks
Deliverables: Launch-ready brand and an enabled internal team
04
05
Brand Care (optional)
- Monthly brand retainer to maintain consistency
- Ongoing adaptations for new touchpoints and
- Quarterly strategic review sessions
- Brand Guardian support
Timeline: 6+ months
Deliverables: A long-term strategic branding partner
Bonus
Total Timeline
From kick-off to brand launch: 3–6 months.
Communication
Dedicated Slack channel, weekly calls, and monthly strategy sessions.
Tools We Use (optional)
Figma · Notion · Loom
06
How we work
01
Discovery & Audit
- Brand audit, competitor analysis, and Asia-driven market insights
- Discovery calls, stakeholder questionnaire, and collaborative workshops with the client's team
- Deep business immersion
Timeline: 1–2 weeks
Deliverables: Audit Report, Strategic Roadmap, Presentation
02
Strategy
- Brand positioning, mission, vision
- Audience research and Customer Journey Mapping
- Tone of Voice
- Alignment with business metrics (ROI, LTV, Retention)
Timeline: 3–4 weeks
Deliverables: Strategic Brand Document (60–120 pages)
03
Identity
- Logo and logo system
- Color palette and typography
- Graphic language and visual principles
- Brand applications across key touchpoints
Timeline: 4-8 weeks
Deliverables: Complete Visual Identity System and Initial Brand Assets
04
Implementation & Handover
- Comprehensive Brand Guidelines (100–200 pages)
- Team playbooks (Tone of Voice, Visual Guidelines, Templates)
- Brand handover and team training
- 3-, 6-, and 12-month implementation roadmap
Timeline: 2-4 weeks
Deliverables: Launch-ready brand and an enabled internal team
05
Brand Care (optional)
- Monthly brand retainer to maintain consistency
- Ongoing adaptations for new touchpoints and
- Quarterly strategic review sessions
- Brand Guardian support
Timeline: 6+ months
Deliverables: A long-term strategic branding partner
06
Bonus
Total Timeline
From kick-off to brand launch: 3–6 months.
Communication
Dedicated Slack channel, weekly calls, and monthly strategy sessions.
Tools We Use (optional)
Figma · Notion · Loom
Team of Experts. Meet the People Behind Our Vision and Innovation
Maria Pesniaeva
Co-founder & Creative Director
- 13+ years in branding
- Lecturer at HSE School of Design (since 2015)
- Expert at Netology (since 2020)
- 1300+ students mentored
- Worked on projects for Visa, Google, Peugeot, Euronews, Spotify, Adidas
- Founder of InsightCAMP — design tour to Asian studios
- 350+ satisfied clients, including Visa, Google, Euronews, Spotify, and almost all major Russian banks
- Worked at BBDO (2020–2022), Adidas Germany (2019)
Leni Volkova
Co-founder & Scaling Strategist
- Serial entrepreneur with 14 years of experience in business
- Built and scaled 6 companies across real estate, finance, marketing, and EdTech. Since 2012, a partner and strategic advisor to founders of 7–9 figure companies across Russia, the CIS, and Europe
- At 26, advised Maurizio Zamparini, former owner of Palermo FC and a businessman with a €1B+ asset portfolio
- 10-year strategic partnership with a senior London-based investment banking executive
- Co-owner of EYES Platform, a 4,000+ member community
And our extended team of producers, art directors, concept strategists, designers, editors, assistants, and technical specialists
FAQ
Audit — 2-4 weeks. Full brand or rebrand — 3-6 months depending on scope. Personal brand — 2-4 months. Creative campaign — 4-8 weeks. Brand Care starts from month 1 and ongoing.
We work globally and remotely. We come on-site for kick-off, key presentations, and important workshops if the project requires it. Most of our delivery is async + structured calls.
Brand Audit starts at $1.5K. Full brand projects from $30K (Small Business). Brand Care retainer — 6 months minimum.
Maria leads strategy and creative direction on every project. Senior designers handle execution under her direct supervision. There are no «junior-only» projects — every deliverable goes through Maria's review.
Every project includes business metrics: ROI, LTV, retention, conversion, brand awareness lift. We measure before and after. We don't just deliver «beautiful brand» — we deliver brand that moves the business numbers.
Hospitality & Travel, Fashion & Beauty, Luxury Services, Personal Brands of founders/experts, AI & Tech Brands, Culture & Arts. We also take selected projects in other industries — let us know about yours.
Yes — Brand Care / Sustainer. Monthly retainer for strategic brand stewardship. Small ($2-3K/mo), Medium ($4-6K/mo), Enterprise ($7K+/mo). Minimum 6 months. Not «design on demand» — strategic partnership.
Absolutely. Many of our projects involve collaboration with internal brand or marketing teams. We act as Brand Guardian — provide methodology, set standards, and review work.
Yes. Every brand project includes handover sessions for your team + roadmap for first 12 months. For ongoing support — see Brand Care.
Our process includes regular checkpoints and revisions throughout. Each phase requires sign-off before moving forward. We won't go to the next phase if the current one isn't aligned. So far, this approach has resulted in 100% project completion rate.
Contact us
Let's create
something Unseen
something Unseen
See if we're fit
