Task

Reinterpret traditional Chinese tea ceremony (Kanhu-te) traditions and design a modern, convenient, and functional packaging concept for the CHADAO tea brand, inspired by ancient Chinese scrolls.

Solution

Developed ready-to-go portable tea sets in a unified brand identity in Russian. The packaging was designed to be aesthetically pleasing, informative (including brewing guides), and intuitive for customers to self-select on store shelves.

Result

A cohesive brand visual identity was established, eliminating visual clutter and language barriers, while delivering functional and attractive products tailored to a modern lifestyle.

An organic fusion of age-old traditions and a modern lifestyle, embodied in a unique portable tea set for brewing anywhere. The project's philosophy unfolds through thoughtful details: intuitive color-coded navigation for various types of Chinese tea on the packaging, and an unconventional instruction manual styled like ancient scrolls, transforming the introduction to tea culture into an aesthetic and memorable ritual.